UN FoundationIntegrated Campaign
To launch “Love Song to The Earth” to the world and engage users to listen to, download and share the song, we created a social campaign, #ShareTheLoveSong.
“Love Song to The Earth” was created in partnership with the United Nations Foundation to elevate awareness, attract new audiences and inspire action on climate change. The song features major global artists including Paul McCartney, Jon Bon Jovi, Sheryl Crow and Sean Paul among others. All respective proceeds from the song go to Friends of the Earth U.S. and the United Nations Foundation.